Dir-665 Xtreme N450 – A High Performance Router for Smooth Gaming and Video Streaming

DIR-665 D-Link Xtreme N450 is the first D-Link router with N450 label which means the router delivers the speeds of up to 450Mbps (in ideal conditions) by adopting the 3×3 MIMO technology which uses three distinct data streams to enable very fast data transfer rates. Computers which are embedded with 450Mbps wireless adapter enabled, such as the laptops which are embedded with Intel Centrino 2 processor, can experience faster wireless speed and greater network mobility.

The DIR-665 is powered by the latest wireless technology 802.11n. The router includes 4-port Gigabit Switch you can use for connecting the computers with Gigabit NIC adapter enabled using UTP Cat5e standards. High speed wired connection is ideal for high-intensive bandwidth applications such as multiplayer gaming, large file transfer and video streaming applications.

However, if you just need to build a wireless network for Internet sharing and other simple networking tasks such as print-sharing and document sharing, you don’t need this Dir-665 router. You can consider Belkin-Share router that enable you to share broadband Internet sharing and with the built-in USB port – you can enable a USB printer to be accessible by other users on the network easily. Belkin with Print-Gennie app allows you to configure the printer (connected to the router USB port) to share to the network easily.

Selectable Dual-Band and HD Fuel Technology

Unlike its competitor TEW691 wireless 450Mbps gigabit router which uses single 2.4 GHz frequency band, DIR-665 D-Link Xtreme N450 is powered by dual-band (2.4 GHz and 5 GHz) you can select. The drawback with the selectable dual-band over simultaneous dual-band is that you cannot work with multiple wireless devices which operate in mixed frequency bands (both 2.4 and 5 GHz) in a time. But with single 5 GHz band in a time, the router provides much clearer band and less interference which is ideal for high-intensive bandwidth applications.

For gaming experiences and HD video streaming, you can select the 5 GHz radio band for cleaner band and less interference (from other wireless devices which operated in 2.4 GHz band). And with the additions of superior HD Fuel and Intelligent QoS Prioritization technologies, make your gaming and HD media streaming more enjoyable. You can provide prioritization for time-sensitive online traffic, such as smooth video streaming, responsive gaming, and smooth VoIP calls with this Intelligent QoS technology.

Advanced Network Security

DIR-665 D-Link Xtreme N450 router supports the dual firewall feature (Network address translation and Stateful packet inspection) to help prevent any types of internet threats such as hackers. And to allow traveler users create secure tunneling to your network, the router supports VPN Pass-through / Multi-sessions PPTP / L2TP / IPSec. For wireless connection security, the DIR-665 supports the latest industrial wireless security WPA/WPA2 to helps protect the un-authorized access.

Green Technology

DIR-665 D-Link Xtreme N450 is an eco-friendly router which is designed to help conserve energy, reduce waste byusing recyclable packaging to help protect our environment from harmful substances, and other eco-friendly green technology features including:

  • The router is designed to detect the ports with no link and bring them down, no power consumed. This helps to save the power.
  • Each different Ethernet cable lengths consume different power output. Traditionally the system supply the same power to different cable length
  • Energy star compliant

Network Management

Each of the client computers connecting to the network must be configured with a unique private IP address to allow them communicate each other and to access the internet. Configuring manually each of the computers with a static IP address is prone to the mistyping that can cause the connection problem. However, the router supports the DHCP server feature that takes care of the complexity of providing the IP address automatically to all the client computers in the network. This reduces the administration overhead in providing the IP address configuration to all the computers in the network.

One of the advantages of having the wireless network in home is apparent, no wires needed. With your XBOX console, you can install a wireless XBOX adapter to allow you play games at the comfort of your living room without the clutter of the wires. With your laptop, you can surf the internet and read the email messages by your poolside. With DIR-665 Xtreme N450, you can build your high-performance network in homes easily.

Supporting mostly OS including Windows® 7, Windows Vista®, Windows® XP SP2, or Mac OS® X (v10.4), DIR-665 is an ideal solution for high-performance home networking or small business environments.

By Ki Grinsing

Games and Brand Extension – Do They Click?

For this article I wanted to look into the way that traditional games and gaming elements have been used to enter the mainstream space from a business standpoint to either incentivise consumers or engage them on a different level.

Games are primarily an entertainment medium, but that hasn’t stopped companies from having games developed to reach a different demographic than perhaps represents their core market. An ad campaign may run for 2 weeks, 4 weeks or 2 months but branding within a game can have a much longer shelf life. The most common example of brand extension within the gaming arena focuses on movie tie-ins. Many Disney/Pixar films release a game based on the film around the same date. It helps consumers engage with the film on a deeper level and get to know the characters and brand better making it ultimately more likely that additional purchases of merchandise or DVDs are made. The main issue with game tie-ins however is often they are rushed to coincide with the film release and most end up being fairly average titles. The sheer fact that the majority are aimed at a very young audience means though that children tend not to worry too much about this and just enjoy controlling the characters.

Looking at something completely different from an engagement aspect. Papa John’s pizza in the UK released a mobile gaming app which had you deal with pizza orders and create pizzas as perfectly and speedily as possible. App was priced at 69p with the hook being if you reached a certain score then you could earn a free pizza. It was a well made game and was quite a fun stand alone game as well as being challenging in the later levels. The only disappointing part was upon reaching your free pizza it was for collection only which limited me somewhat but was still a good prize.

Weight Watchers UK campaign last year focused on treating weight loss like a game thanks to the point system that was in use. It was an interesting take on things but it wasn’t continued for the 2013 marketing campaign. Arguably, despite the fresh take on losing weight, it didn’t engage the largely female audience of its membership base as even now, females are still in the minority when it comes to enjoying games. It perhaps didn’t resonate as strongly as it should have.

When there is a natural gaming tie-in that fits organically such as in Wreck-It-Ralph you get the best of both worlds – a good film and a very relevant game. You even have in-game advertising which can be seen in many of the Need For Speed series of games. Rockstar also create such believable worlds with their Grand Theft Auto series that there are teams dedicated to creating fictional brands within this universe – they actually extend their own brands within the games and also into the real world. Rusty Brown Ring Donuts is one that always springs to mind.

I’d be interested to hear any other examples you may have experienced perhaps in countries other than the UK.

Gaming and Couponing Your Brand

Companies and small businesses today have a lot of options when it comes to marketing and promoting their brand. It’s not just about going door to door, doing TV and radio advertising campaigns, or distributing fliers at your local grocery store. Now you have various other options such as creating a website, starting a blog, making a page in different social networking sites, and so on. It’s about visibility and the Internet is currently the place where most people spend a lot of their time.

There are so many ways you can promote your brand on the web. There’s Facebook and Twitter, and the fast growing site- Pinterest. There’s LinkedIn, there’s Google+, and don’t forget SEO to ensure that you dominate the search engines. You can create websites, blogs, and join popular article sites such as EzineArticles. You can utilize well-placed online ads that will (hopefully) get clicked on. And you can use popular tools such as gaming and couponing in order to entice customers to buy from you or obtain the services you’re offering.

Games existed offline first

Though online gaming may sound a bit childish to you, many people continue to enjoy online games, even middle aged adults. Games are a great way to kick back, relax, and just let yourself forget about everything even for a little while. It’s also an excellent way to have fun, to challenge yourself, to compete against others, and even to bond with people. Games and contests are a great way to promote your brand. After all, who wouldn’t want to win in a contest?

Couponing – can be good and bad

Couponing has also become extremely popular among the public today. With the advent of Groupon and FourSquare, everyone now enjoys looking for the best deals when it comes to brands they love as well as the brands they want to try out. It’s a great way to gain exposure for your brand, as many people simply can’t resist a good deal. There’s just something irresistible about getting 50% off a new restaurant, or 30% off a nice dress.

As a small business owner, if you’re looking into using gaming and couponing in marketing your brand, then you should definitely consider using Fanplayr. Fanplayr.com gives you the ability to add coupons and offer gamification in your social marketing mix. It offers an excellent and innovative way to attract and engage your customers.

Fanplayr – A resource for you

Social marketing has quickly become the most popular way of promoting your brand. Everything has become “social” these days, as more and more people use social networking sites to with their friends, play games, use apps, connect with their favorite brands, and so on.

Fanplayr provides you the ability to engage with your audience through gamification and couponing across different platforms. And the best part is, you don’t have to be a programmer or developer to start creating your own gaming and couponing campaign. In less than 15 minutes, you can set up a coupon game that you could place on your website, include in your newsletter, share on Facebook, and offer on mobile. It’s that simple.

Fanplayr also recently announced that it has entered into partnership with Ifeelgoods so it can bring Facebook credits to “smart and targeted” social offers and coupons. This empowers Magenta merchants all over the world by being able to benefit from low-cost Facebook credits in order to get better returns on their offers and coupons.

Feeling rewarded and engaged

Your brand promotion and messaging can become boring if you don’t mix it up, which is why using gaming and couponing can definitely capture your customer’s attention. Both small businesses and large companies can utilize this feature in order to engage and connect with consumers better. Customers feel rewarded when they play the game and then win the prize of a coupon that they can redeem when they like.

When it comes to social marketing, it’s really about finding the best ways to enhance your brand and engage with your consumers. Since there are so many other brands that offer the same or similar products or services, it’s vital for you to stand out and differentiate yourself by offering fun and unique things to your customers.

Fanplayr in partnership with Ifeelgoods definitely offers some interesting options for small business owners who want to offer their customers something new. Don’t limit yourself to traditional marketing campaigns that may end up boring your customers. Add new and interesting offers, such as gaming and couponing to connect with them further.