Android TV and Apps

Did you hear about the new Android TV? These televisions have caught the fancy of people and offers a new way to watch television. Be it playing games or browsing the net, an Android TV offers a lot.

However, Android apps haven’t been that easy to make. So, if you are looking forward for developers to make apps for Android TV as well, you need to consider certain aspects first.

Here is a look at the difficulties developers face when designing an Android TV box app.

Developers work hard, putting in lot of thoughts, time and energy into making a great product. However, many developers fail to take a few key steps that can help them create that magical app. It has to be remembered that almost everyone has a smartphone today. While there are millions of apps for the Android smart phones, apps which are specifically designed for playing with Android TVs are still not that high in number. Developers need to meet different challenges to design newer and better apps. Creating the right product and managing to get loyal customers requires a good strategy.

All about apps

The app icon and the user interface should be clean and be easy to use. Users begin to form opinions about the app once they download it. Developers should read the reports from users to find out the requirements.

Determination of the demographics

Developers get vast information about app users and usage from users. If you are thinking to create a new app, you need to think like a marketer and critically analyze the market to determine your target demographic. For instance, if your app is targeted at low-income people within a particular age group, why would you concentrate on building apps for iOS?

Of course, if you do that, you will spend more money and energy building apps for the wrong audience. Android TV apps in particular, need to be more appealing.

Investing on metrics that can be quantified

Most developers don’t understand how to make proper use of app usage data. As a developer, you ought to read usage of app data by users on a daily basis. Developers should also use reports which show how effective their ads are and how much they can possibly monetize it.

Network for discoverability

Networking with other app developers is a great way by which you can take your apps to even greater heights. Utilize social networks and also guest blog about your app in other app developers’ blogs. You can also simply attend seminars or webinars where app development is the topic. Building relationships in the right circles can offer results that you never anticipated.

Conclusion

Developers require extra effort and research to come out with something innovative. If they are developing an app for an Android TV, they need to first know the audience well to understand the needs and preferences. There are several ways of doing this. As a developer, the end product should actually be user friendly for the users.

Downloading Free Android Games And Apps – How To Protect Your Phone

Android applications and games are simply popular and fans keep looking for the latest and most interesting games or apps to download onto their phones. Usually to enjoy the exciting world of games and apps you need an Android application package or APK, which is that the file format that the Android operating system uses to install and distribute software especially the apps or games. The source of your APK downloader should be verified and trustworthy for you to have a pleasant experience downloading; but there are other simple things you can embrace to make sure that your phone remains safe from malware when downloading the android apps.

1. Keep off unknown sources

Google Play is the best installation source when it comes to the android apps, but you still have an option of getting the apps from other reliable sources. You can find Google Play APK easily today, but you ought to be careful with the APK file that you download because you could end up with malware on the device. What you should do is to ensure that the source is safe and disable unknown source installations on your device until a time when you feel safe enough to trust the download from a given source.

2. Double check your app ratings

Just because the games and apps are on Google Play does not necessarily make them safe for downloading. Always make a point of checking reviews and ratings of the android games and apps you are about to download because they can help you unveil technical issues you are likely to encounter. In essence the higher the rating of the game or app and the more downloads it has received, then safer it should be for you to download it. If you are interested in new releases that have little feedback on them, then take your time to research a little bit more about them before you go ahead with the download.

3. Check the app or game details

Details about the publisher and developer of the game or apps you are about to download can help you determine how legitimate they are. You can use independent discussion forums and reviews to get the details you need so you can confirm that what you are about to download is the correct app or game. Malware writers easily create apps that are very similar to the popular ones so make sure that you take your time to check that the app developer, name and publisher are correct before you do ahead.

4. Know permissions you grant

When installing a new app or game, you get a list of permissions that you grant the software. Unfortunately, not many users understand or take time to check what permissions they grant. Be on the safe side by evaluating permissions and why they are needed so you know whether they have a valid reason or they are suspicious. If what you are allowing the software to do is suspicious then don’t grant the permission.

Some of the Largest Brands Are Using Game Based Apps For Advertising and Promotions

Over 550 businesses and schools have used a scavenger game application available on iPhone and Android mobile devices to drive and enhance their advertising and promotions. The SCVNGR app development platform includes notable users such as the Boston Celtics, Boston Globe, New England Patriots, Journeys, The New York Times, Universal Music Canada, Warner Bros, as well as colleges and universities including Princeton. Using mobile games as a platform for ads and promotions is one of the latest trends in consumer engagement, especially the millennial generation that grew up on video gaming.
 
The essence of the SCVNGR platform is three interconnecting elements: Challenges, which are things to do at places; Treks, which connect places and challenges; and Rewards, that offer benefits for playing. Players earn points in a Challenge – checking-in is worth a point, telling your friends where you are is worth 2 points, and and providing content about a location such as a picture is also worth 2 points. The platform’s database is understood to include already over 20 millions locations.
 
Marketing opportunities abound, from directing a Trek to a specific location with advertising and promotion opportunities along the journey and at the destinations, through utilizing consumer experiences and user generated content that involves the brand at Challenges and Treks. Of course, the Rewards can easily be tied to photo opportunities and further promotions. Fun and games are thereby able to leverage off brand related content, locations & competition.
 
For instance, a Philadelphia Diamond retailer, Robbins Diamonds, fashioned an interactive city-wide treasure hunt to find a hidden diamond ring. Clues were delivered to competitors cellphone’s by SMS text messages, mobileweb or in-app notifications. Pre-event publicity and media coverage included media from traditional print through to digital blogs. As a result, there were almost 2,000 applications for the 250 available spots and 2.5 million impressions for the retailer in TV, print, radio & internet immediately before their busiest season. See the full case study at scvngr.com

Advertising and promotions are no longer one way streets – mobile apps like SCVNGR & others are paving the way for experiential marketing utilizing the mobility benefits of those media and mediums that are with us 24/7 – the mobile phone. As Robbins Diamonds was able to accomplish, you can use a mobile app to rise above the noise produced by your competitors and saturated ad markets. As well, by involving your customers in an experience they will remember and associate with your product, you are creating a positive top of mind recall event that will be hard to match through conventional ads or promotional opportunities.